Positioning, competitive intelligence, sales enablement, and the content engine that distributes it all. Built for Vantage Pulse at Vantage Circle.
What I Do
Not a generalist who touches everything lightly. These are the four jobs I've owned from a blank page to shipped and running.
Category research first, copy second. I find the angle a product can actually defend, then write the voice guidelines, messaging framework, and proof points that follow from it.
I built an automated system that monitors 11 competitors every week. When their positioning, pricing, or features move, I turn it into messaging responses and GTM recommendations.
Decks, brochures, one-pagers, and product docs that give Sales something sharper than a feature list to walk into a call with.
A 60+ article SEO engine that carries the positioning into every search result, kept healthy by AI systems I built myself, including a CMS that audits its own SEO.
Selected Work
Every piece below is real and inspectable: click into the galleries, read the report, check the numbers.
I analyzed how eleven employee engagement platforms describe themselves and found they had converged on the same sentence. Then I mined hundreds of G2 and Capterra reviews and wrote an evidence-backed teardown of the category's positioning.
Original research across 11 vendors, with a defensible point of view on where the category's white space is.
Nobody was watching the competition systematically. I built an automated monitor that checks 11 competitors' sites every week and flags what changed, feeding a response workflow that turns their moves into messaging updates and GTM drafts.
Competitor moves now surface every Monday morning instead of whenever someone happens to notice.
Keeping 44 live articles SEO-healthy meant juggling four tools for every audit. I built a Next.js + Decap CMS that pulls SEO scores, link health, metadata gaps, and priority fixes into one dashboard.
Audit time went from hours of cross-referencing to minutes, across the full 44-article library.
Vantage Pulse had no sales collateral. I built the full library from scratch: sales deck, product brochures, and one-pagers covering the buyer journey from awareness to close.
Used across the full sales cycle by Sales and CX teams; supported 50+ organic leads in the pipeline.
Before the content could exist, the product needed a voice. I wrote the brand voice guidelines, messaging framework, and content strategy that Vantage Pulse went to market with.
Now the single reference for all Vantage Pulse messaging, applied across 60+ articles and every collateral format.
Vantage Pulse had no LinkedIn presence. I set up the page, defined its voice, and ran everything from content ideation to publishing single-handedly.
0 to 500+ followers with zero paid promotion.
Writing
I manage a library of 60+ published articles on employee engagement, HR strategy, and the future of work. Four samples below. Click any card to read it here.
Career
Dec 2024 – Present
Content Marketing Associate
Vantage Circle · Guwahati, India
May 2024 – Dec 2024
SEO Intern
Vantage Circle · Guwahati, India
Nov 2023 – Dec 2023
Publishing Consultant
Notion Press · Chennai, India
Contact
Open to full-time roles in product marketing, content, and GTM for B2B SaaS. Based in India, open to remote.
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Vantage Pulse had 44 published articles spread across 7 categories, and keeping tabs on their SEO health meant switching between three or four tools every single time. I got tired of it. So I built something better.
I built a custom CMS in Claude Code, entirely on my own, that pulls everything into one dashboard. SEO scores, link health, metadata gaps, priority fixes — all visible at a glance, all in one place. No more context switching, no more spreadsheets, no more guessing which article needs attention.
The real win was time. What used to eat up hours of manual cross-referencing now takes a few minutes. And because everything lives in one place, I can actually focus on fixing problems instead of finding them.